Purchase, sale, design, development, manufacture, production and marketing of watches, watch movements, measuring and precision instruments and watch components; manufacture, assembly, adjustment and subcontracting, packaging and shipping of watch movements, mechanical or micromechanical systems as well as automats; design and marketing of all products, manufactured or not, in the field of watchmaking, jewelry, leather goods and any other product related to luxury goods, as well as works of artists and artisans in series or as a unique piece; acquisition of all patents, licenses, inventions or processes; the company aims to generate a positive and significant social, societal and environmental impact in the exercise of its activities; all services and operations converging to these objectives.