The company's purpose is: the financing, development, preparation, production, operation, promotion and distribution of films, videos and all other audiovisual and multimedia products, video and 3D content intended for virtual reality, the internet and new technologies; the design and development of interactive environments, digital experiences; advisory services in the field of cinematography, audiovisual and multimedia; any commercial activity related to cinema, entertainment, literary and musical publishing, multimedia, digital experiences and in any related field. It may secondarily: participate in all enterprises and perform all mobile, real estate, financial and commercial operations directly or indirectly related to the realization of its purpose; grant loans to its shareholders and third parties, guarantee loans subscribed by shareholders or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; create branches in Switzerland or abroad.