The company's purpose is to trade in online and software solutions, wellness and trend products, as well as nutrition, cosmetics and body care products, and to provide related consulting and services in Switzerland and abroad. The company also provides consulting and coaching services for companies and individuals and mediates distribution partners in Switzerland and abroad. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.