The sole proprietorship aims to operate a specialized business with a focus on fashion design, particularly in the field of sports and fashion clothing, as well as fashion conception, production, and consulting, including the manufacture and production of clothing. Additionally, trend analyses and production management are offered. Another area of activity includes consulting, production, and collaboration on websites, the implementation of AI projects, as well as graphic design and graphic conception. The company also offers image and advertising consulting, creates photographs, and designs advertising materials, magazines, and books. Furthermore, the company acts as an agency for fashion, graphics, visual arts, and photography, and trades in goods of all kinds. The company is also active in the acquisition, maintenance, and trade of vehicles, and organizes and conducts sports and spiritual courses, as well as events. The sole proprietorship can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into all transactions that can achieve synergies with the main purpose. It can also participate in other companies, acquire, manage, and sell real estate. Moreover, it can conduct all business that is beneficial to the company's purpose.