The trade and representation service of all types of products, in particular high-tech products, software and consumables. It also aims to carry out all management, direction, control and especially all commercial, administrative services, market studies, consulting in the fields of company management and finance, training, public relations and recruitment in the aforementioned fields. The company may also engage in any other activity having a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and extend its purpose or relating directly or indirectly thereto.