The company's purpose is to trade in and produce ecologically and socially sustainable goods of all kinds, in particular fashion items, household and home goods, accessories, and lifestyle products. It also aims to organize and conduct events, as well as develop and provide services in the areas of IT, design, and sustainable development. The company's goal is to have a significantly positive impact on the common good and the environment through its business activities. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.