The company's purpose is to trade in goods of all kinds, as well as to engage in online trade, particularly in computer hardware and software. It provides services related to these activities, both domestically and abroad. Furthermore, the company aims to provide marketing and communication services, primarily through online media, both domestically and abroad. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies, or merge with them, as well as enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber, and sell real estate, intellectual property rights, and licenses of all kinds.