The provision of services and advice in strategy and development, the trade in manufactured goods in the industry and luxury sector, the provision of services to businesses (B2B: business to business) and/or to individuals (B2C: business to consumer) in the field of technological innovation, as well as the purchase, sale and holding of brands; furthermore, the company may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose; the company may also be interested, in any form, in all companies, in particular by taking a stake in any type of company; finally, it may establish branches and subsidiaries in Switzerland and abroad.