The company's purpose is the creation, development, manufacture, distribution, marketing, and direct or indirect sale of perfumes, cosmetic products, and all related products in the field of perfumery. It may also engage in any activity related to retail trade, including online and in physical points of sale, in the aforementioned fields. The company may, both in Switzerland and abroad, acquire, hold, and manage shares in any companies pursuing similar or complementary activities, as well as provide them with any services, including consulting, management, or representation. It may enter into any representation, distribution, or licensing agreements, as well as carry out all commercial, financial, movable, or immovable transactions, directly or indirectly related to its purpose. Furthermore, the company may deposit, acquire, exploit, and transfer trademarks, patents, designs, or any other intellectual property rights, independently of its corporate name.