The company's purpose is to plan, organize and execute individually designed trips, including the creation of customized travel plans, booking of transportation, accommodations and activities, as well as providing travel guides and on-site support. Additionally, the company's purpose includes the development, design and distribution of mobile applications (apps) for various platforms, as well as the creation and management of social media content and campaigns, including the development of strategies for brand building and customer loyalty through various social media platforms. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.