The company aims to develop, produce, market and distribute beverages, food and consumer goods of all kinds, as well as trade in goods of all kinds and operate online shops and platforms. Furthermore, the company aims to plan, organize and execute events, promotions and events, provide services in the gastronomy industry, as well as provide services in the areas of marketing, communication, innovation, product development, strategy, branding and media. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.