The company's purpose is to provide services in the fields of marketing and communication, in particular consulting, creation and realization, as well as the implementation of online and social media communication and sales strategies, and the operation of innovation, technical services and market-related product developments. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may develop, acquire, encumber, sell and manage real estate, patents, trademarks, copyrights, design rights and all other intellectual property rights in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.