The purpose of the company is: marketing, commercial and technical consulting activities; brokerage, development and holding of brands and concepts, also in the personal care sector. The company may operate in the trade and intermediation of food products and similar products, also providing consulting and marketing services. The company may acquire, encumber, hold, alienate real estate and, in general, carry out any activity directly or indirectly related to the company's purpose. The company may participate in other companies and establish branches and subsidiaries, both in Switzerland and abroad.