The company's purpose is to carry out, in Switzerland and abroad, all activities in the fields of events and audiovisual production, in particular the production and realization of all types of audiovisual content on all media, as well as all related services and consulting; the company may: engage in any financial, commercial or industrial activity, movable or immovable (except for operations prohibited by the LFAIE) directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; grant loans or guarantees to shareholders, subsidiaries, parent companies, sister companies or third parties if it serves its interests or those of the group of companies to which it belongs; carry out any treasury activity on behalf of the group to which it belongs.