The company's purpose is to operate barber and hairdressing salons, provide related services, purchase and sell products in these areas, restore razors and accessories, and import, export and trade in goods of all kinds. The company may conduct all financial, commercial, industrial, movable or immovable property transactions, either on its own account or on behalf of third parties, which are directly or indirectly related to its purpose, except for transactions prohibited by the BewG. It may generally engage in any activity that is directly or indirectly related to its purpose. The company may also grant loans to its shareholders, subsidiaries or affiliated parties or demand them from them and carry out all commercial, financial or other transactions that directly or indirectly pursue its purpose. In particular, it may establish branches in Switzerland and abroad, acquire companies with the same or similar purpose or merge with such companies, conduct all business and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.