The company's purpose is to operate a hair salon, including hairdressing services for men, women and children, hair care, cuts, coloring, perms, straightening, wedding and event hairstyles, as well as the sale of hair and beauty products and all complementary activities in these areas such as wellness spaces, spas, nail salons and aesthetics. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or relating directly or indirectly thereto, including the acquisition and sale of real estate. The company may grant loans to its associates.