The company's purpose is to operate hairdressing and beauty salons for ladies and gentlemen, to sell and trade related goods, to conduct specialized courses and seminars, and to acquire and manage ladies' and gentlemen's hairdressing salons. It pursues this purpose also by holding participations in similar or related companies and societies in Switzerland and abroad. The company may establish branches and subsidiaries in Switzerland and abroad, acquire, hold, manage, sell, participate in or merge with similar or related businesses. The company may acquire, hold, dispose of, exploit or have exploited, manage and sell real estate, properties, intellectual property rights and commercial, literary or artistic copyrights, patents and licenses of all kinds in Switzerland and abroad. The company may establish subsidiaries, branches and agencies in Switzerland and abroad and participate in such companies. The company is authorized to conduct all business that is directly or indirectly related to the company's purpose or is suitable to promote it.