Operation of a hairdressing salon, purchase, sale, import and export of all products related to hairdressing and fashion; the company may, in this context, acquire or rent any movable or immovable property directly or indirectly related to this purpose and trade in it; the company may also be active in the field of real estate in the broadest sense, i.e. carry out, in Switzerland or abroad, any operation of purchase, sale, brokerage, rental, construction or management of real estate; the company may establish branches in Switzerland and abroad; it may also carry out operations of any kind, directly or indirectly related to its social purpose, in Switzerland or abroad; it may grant loans or guarantees of any kind to third parties or to holders of social shares.