The management of hairdressing salons for women and men. The company may engage in aesthetic care and personal well-being, as well as the promotion, trade, and representation of hair and body care products. The organization of information, training, and refresher courses in the field of activity. The company may establish branches in Switzerland and abroad, as well as participate in and acquire companies in Switzerland and abroad, including their management, promotion, and financing. It may also hold participations in other companies with a non-analogous social purpose. The company may develop, acquire, and exploit patents, trademarks, licenses, know-how, and other rights of companies in Switzerland and abroad. Furthermore, it may carry out any other activity directly or indirectly related to the social purpose, as well as acquire and hold real estate in Switzerland and abroad.