The purpose of the company is to operate one or more hair salons for ladies and gentlemen and to trade in related products and accessories. Furthermore, the company aims to provide services in the field of make-up and to trade in cosmetics and make-up products. In addition, the company aims to sell gift items of all kinds. It can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds.