The operation of a hairdressing and aesthetic care salon, including all activities related to beauty and well-being, as well as all services in the fields of hairdressing (for men, women and children), hair care, makeup, facial and body care, manicure, pedicure, waxing, massages, image consulting, the sale of cosmetic, hair and accessory products, as well as the organization of events and training workshops related to beauty and well-being. It may also create branches in Switzerland and abroad, acquire participations in other companies, as well as conclude any contract intended to develop its object or relate directly or indirectly thereto. The company may also grant loans to its associates and/or guarantee, secure or guarantee loans granted by third parties, its employees or associates.