The company's purpose is: design, editing, reproduction, manufacturing, distribution and publication of all works and articles on any medium; as well as the organization of events and training related to the aforementioned. It may perform all operations related to this activity as well as all operations that may favor the purpose and interest of the company. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar purposes, merge with such companies and conclude all contracts that may develop or achieve its purpose or relate directly or indirectly thereto. It may grant or receive loans to/from its shareholders, as well as to/from all companies of the same group.