Development, manufacture, trade and distribution of gift items, sports articles and equipment, textiles, leather goods, in particular, but not exclusively under the trade mark Collection Coeur; trade and distribution of foodstuffs as well as processed and unprocessed raw materials; can publish books, films, prints, drawings and the like, acquire and grant licenses, as well as take over representations and agencies. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.