The company aims to design and implement events and activities in the patisserie and bakery sector. This includes, in particular, participation in TV shows, organization of baking courses and collaboration with advertising partners, consulting for hotels and restaurants, training and publications in the field of sweets. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and warranties for subsidiaries and third parties.