The company's purpose is to provide advice and carry out all services related to communication and advertising in Switzerland and Europe. It may also acquire and manage participations, on its own behalf or on behalf of third parties, in commercial or industrial companies, located in Switzerland or abroad, by acquiring shares, bonds, or other securities, holding claims, or any other suitable form, acquiring patents and trademarks. It may conduct all operations that are directly or indirectly related to its main purpose. The company may grant loans to its members or third parties, act as guarantor for loans subscribed by its members or third parties, guarantee these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment, pledge its assets to secure any claim. The company may engage in any commercial and financial activity, make any investment or other activity directly or indirectly related to its purpose or that is suitable to achieve it. It may conduct these operations on its own behalf or on behalf of third parties, as a representative or agent, or have them executed on its behalf by third parties. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland or abroad.