The creation, management, design, development, maintenance, hosting, referencing, analysis and animation of websites; editorial writing; design, including artistic direction, graphic creation, computer-assisted publishing services, visual identities, marketing of logos, flyers, and websites, photography, including reporting, shooting, photo retouching and image processing; marketing and communication, including brand strategy support, marketing strategy consulting, direct marketing, digital marketing, social media marketing, concept development and writing; and the marketing and exploitation of brands. The company may also carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable and immovable transactions in Switzerland and abroad, directly or indirectly related to the main purpose. It may also participate in other companies and establish branches and subsidiaries in Switzerland and abroad. It may grant loans to its associates or third parties, guarantee loans subscribed by its managers or third parties, secure these loans by issuing or pledging mortgage securities, or by subscribing to any other financial commitment, and pledge its assets to secure any claim.