The purpose of the company is: the purchase, sale, import, export and direct distribution and/or through internet platforms and social networks of products and services, in particular in the sectors of well-being and two-wheeled vehicles; the operation, management, purchase and sale of franchises; as well as the provision of all services and advice in these fields. The company may: carry out any financial, commercial or industrial activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.