The company's purpose is to provide services, consulting and sales in the areas of marketing, communication and customer acquisition. Furthermore, the company aims to produce and conceive advertising measures, advertising strategies and corporate consulting, as well as provide services in the areas of IT and software. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.