The company's purpose is to provide, both in Switzerland and abroad, a comprehensive range of services in the fields of marketing and communication (including provision of marketing services, strategic communication and consulting tailored to the specific needs of clients), event organization (including planning, coordination and management of professional, corporate or private events), graphic and audiovisual creation and production (including provision of graphic design services and production of audiovisual content for various platforms and media), development and management of websites and digital media (including design, development, management and hosting of websites, as well as development of internet-related and new media activities), consulting and training (including provision of specialized consulting and training services in the aforementioned fields), rental of various professional services related to these fields, development and marketing of service applications (including design, development and marketing of software service applications tailored to various sectors and uses for both mobile platforms and desktop systems), and data science (including provision of data science services including data analysis, predictive modeling and data visualization to support decision-making and business process optimization). The company may: engage in any commercial, financial, industrial, real estate or movable property activity, directly or indirectly related to its purpose, except for operations prohibited by the LFAIE; create branches or subsidiaries in Switzerland and abroad; participate in all enterprises having a direct or indirect relationship with its purpose; grant loans or guarantees to associates, its subsidiaries or branches or third parties, if it serves its interests.