The company's purpose is to trade in goods of all kinds, in particular through online shops and e-commerce, as well as to provide all related services. Furthermore, the company can provide development, consulting, marketing, distribution and other services to other companies, particularly in the areas of trade, online sales and e-commerce. The company can establish branches and subsidiaries in Switzerland and abroad, participate in or merge with other companies, and directly or indirectly finance companies in which it has a stake. The company can acquire, hold, encumber and sell real estate in Switzerland and abroad (excluding transactions subject to the Federal Act on the Acquisition of Real Estate by Persons Abroad). The company can conduct all business, enter into obligations and conclude contracts that are suitable to promote the company's purpose and the development of the company or are directly or indirectly related to it.