The company's purpose is to acquire, register, manage, exploit and dispose of intangible and industrial property rights such as patents, trademarks and copyrights, as well as to acquire and grant licenses under such rights. Furthermore, it aims to develop intangible and physical products for distribution in the e-commerce sector and other sales channels. The company may establish branches and subsidiaries in Switzerland and abroad, participate in or merge with other companies, and directly or indirectly finance companies in which it has a stake. The company may acquire, hold, encumber and dispose of real estate in Switzerland and abroad (excluding transactions subject to the Federal Act on the Acquisition of Real Estate by Persons Abroad). The company may conduct all business, enter into obligations and conclude contracts that are suitable to promote the company's purpose and the development of the business or are directly or indirectly related to it.