The company's purpose is to promote, develop and market a technical and commercial concept for specialized stores renting and selling ski equipment and all products related to sports equipment, and more generally, all operations related to the company's purpose, as well as to develop the marketing of services offered via the internet on all markets of interest to the group, excluding any operations prohibited by the LFAIE. It may acquire and manage participations in any other company. It may carry out, either on its own account or on behalf of third parties, all commercial and financial operations directly or indirectly related to its corporate purpose.