The purpose of the company is to trade (retail and wholesale), advise, broker and distribute and sell products and services in the lifestyle and sustainable mobility sector through various distribution channels, including online trading for natural and legal persons in Switzerland and abroad. Financing and co-financing, acquisition and sale as well as management and holding of participations in companies of all kinds. Financing or co-financing as well as realization of projects that may arise from the aforementioned activities of the company, including marketing. Purchase and sale, registration, exploitation, holding and management of intellectual property rights of all kinds. Furthermore, the company can carry out all legal transactions that are suitable to contribute to the development of the company and are in direct or indirect relation to the company's purpose. The company can establish branches and business premises in Switzerland and abroad, as well as acquire and sell real estate.