The company's purpose is to engage in management consulting, communication, marketing, and public affairs, as well as in publishing and the development and production of media products of all kinds, primarily corporate media. The company may establish branches and subsidiaries in Switzerland and abroad, acquire, manage, and sell participations, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, hold, and sell real estate, as well as patent, trademark, copyright, design, and all other intellectual property rights in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant guarantees and sureties for its subsidiaries and third parties.