The company's purpose is to sell, distribute, manufacture, import and export, retail, wholesale and online trade in goods, rights and raw materials of all kinds, as well as to provide related services in Switzerland and abroad. The company may engage in barter transactions and act as an agent, commission agent or broker. The company may operate and develop internet platforms, websites and online shops, both on its own account and on behalf of third parties, including the development, manufacture and distribution of software and hardware of all kinds. In addition, the company conducts market research and provides consulting and management services in Switzerland and abroad. Furthermore, the company's purpose is to acquire, develop, sell, license and use intellectual property rights such as trademarks, signs, designs and copyrights. The company may participate in other companies, acquire, manage and sell real estate, establish subsidiaries and branches in Switzerland and abroad, and perform all legal acts that may be necessary or suitable to promote the company's purpose or the development of group companies. The company may provide direct or indirect financing to third parties, including companies in which it has a direct or indirect interest, its direct or indirect shareholders, and companies in which such parties have a direct or indirect interest, whether through loans or other financing, including within the framework of cash pooling agreements, and provide security of any kind for their liabilities, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether for consideration or not.