The company's purpose is to operate public establishments, in particular bars and restaurants, to create events and exhibitions, as well as to trade in furniture. Furthermore, it may: engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in any enterprise having a direct or indirect connection with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.