The company's purpose is: The operation of a consulting business in the economic, financial, press and publishing sectors, as well as beverages (alcoholic and non-alcoholic). The production, development, processing, marketing, import, export and trading of food products, such as fruit juices, ciders, fruit wines in the course of fermentation, drinks based on cider or fruit, and in general all beverages with or without alcohol, as well as all services and advice in related fields. It may carry out all financial, commercial or real estate transactions related to its purpose or likely to promote it. It may open branches in Switzerland and abroad, engage in all activities directly or indirectly related to its purpose, take participations, found or finance companies having a direct or indirect relationship with its purpose, excluding any operation subject to the LFAIE. It may grant guarantees, make loans or advances to associates or third parties.