The purpose of the company is the development, creation, production, brokerage, marketing and distribution of media for broadcasting and non-broadcasting, including new media and the internet, the purchase and sale of programs, film and music rights, the planning, organization and execution of events and cultural events of all kinds, as well as consulting and brokerage of activities in the entertainment and information sector. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, and provide security for liabilities of affiliated companies.