The company's purpose is the production and management of media content, in traditional and multimedia forms, both in Switzerland and abroad, both in its own name and on behalf of third parties. The acquisition of advertising contracts, the search for media sponsorships of any kind. The provision of consulting services, through its own structure or through third parties, in the field of public relations, development of new markets, planning of new editorial initiatives and new advertising campaigns. Assistance in the field of marketing for international development. The company may participate in other companies, both in Switzerland and abroad, as well as represent them. It may establish branches or subsidiaries anywhere and carry out any commercial and financial operation, directly or indirectly, connected with its corporate purpose.