The company aims to provide consulting and services in the fields of advertising, marketing, graphics, communication, advertising technology, photography and video. Furthermore, the company aims to produce and sell information and entertainment media, films, social media posts and events, as well as provide direct and indirect related services in the areas of Food & Beverage, Lifestyle and Fashion. Additionally, the company aims to operate its own online shop. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad.