The company aims to operate catering and bar businesses, including the preparation and sale of food and beverages. It can organize events in the entertainment, cultural and catering sectors, provide marketing and consulting services in the hospitality sector as well as manufacture, trade or distribute products related to the hospitality industry and provide related services. The company can acquire, manage and exploit intellectual property rights, trademarks, domains, licenses and digital content. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of and manage real estate in Switzerland and abroad. It can also provide financing for its own or third-party account as well as provide guarantees and sureties for subsidiaries and third parties.