The purpose of the company is the tourism business, i.e. the organization and brokerage of all services related to passenger and goods traffic in Switzerland and abroad. The company also aims to trade in travel and tourism-related products, provide services, develop and implement promotional measures, and design marketing strategies in the travel and tourism industry. Furthermore, the company aims to acquire, manage and utilize participations in domestic and foreign companies, as well as provide related consulting, financing, management, planning and coordination services. The company can also acquire, hold or utilize intellectual property rights and establish branches and subsidiaries in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.