The company's purpose is to carry out ceramic wall and floor coverings of all kinds, to provide consulting and repair services for new and renovation projects, and to trade in industry-specific products. The company can enter into all transactions, conclude contracts, and grant loans that are suitable to promote the purpose of the company or that are directly or indirectly related to it. Furthermore, it can establish branch offices in Switzerland and abroad, participate in or merge with other companies. The company can acquire, hold, and sell real estate.