The company's purpose is to organize and conduct cultural events in the hospitality industry, provide services in the field of management consulting, particularly in marketing and branding, raise awareness among companies and society about mental health in the work context (e.g. with Mindfulness-Based Stress Reduction (MBSR)), as well as trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.