The sale of packaging items, decoration, point-of-sale advertising (PLV), merchandising or any other communication and loyalty tool, and more generally any element that can help with sales in retail stores and distribution chains. And generally, all industrial, commercial, financial, civil, movable or immovable operations, excluding operations prohibited by the Federal Act of December 16, 1983 on the acquisition of real estate by foreigners (LFAIE), directly or indirectly related to the above-mentioned objects and to all similar or related objects and to all other objects that could promote or develop the industry and trade of the company, including the creation of all branches and subsidiaries, import and export with all countries, creation, purchase, exchange, construction, building, rental, leasing, operation and sale of all real estate, industrial and commercial establishments necessary for the company's needs.