The company's purpose is to engage in consulting, promotion, creation and production activities in the cultural, musical, advertising, sports and tourism sectors, including the organization of public or private events in Switzerland and abroad. Consulting for the realization and provision of support services in the field of social media marketing, advertising, graphics, public relations, customer research and market analysis. The purchase, sale and management of public establishments and hotel businesses, as well as more generally of commercial properties. The company may assume representations. The company may carry out all operations having a direct or indirect connection with the company's purpose and participate in other similar companies. The company may open branches and subsidiaries in Switzerland and abroad.