The company's purpose is the purchase and sale, brokerage, management, promotion, rental and development of movable or immovable rental properties, as well as any activity in the real estate sector. The company organizes the provision of accommodation services, property management, concierge services, decoration and furnishing of real estate. The company also engages in marketing consulting and commercial promotion activities, including the creation, sale and promotion of websites. The company distributes cosmetic products, consumer goods or value-added products in the context of the management and promotion of the properties it manages and through any other distribution channels at its disposal. The company may grant loans to its associates or third parties, guarantee loans taken out by associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests. The company may establish branches in Switzerland and abroad. The company may acquire participations in other companies and enterprises and found or finance companies that have a direct or indirect relationship with its purpose or are able to promote it. The company may carry out all financial, commercial, movable or immovable transactions on its own account or on behalf of third parties that are directly or indirectly related to its purpose or that are likely to enable it to be achieved, with the exception of transactions prohibited by the LFAIE.