The company aims to operate a service hub focused on physical well-being, offering fitness consulting, nutrition consulting, and holistic healthy lifestyle consulting. The company creates training and course concepts related to physical well-being, organizes and conducts courses in this area, and grants third-party license rights to use these training materials. The company trades in food and beverages, nutritional supplements, and fair trade products, and promotes people in the countries of origin to produce handmade products. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, and provide securities for liabilities of affiliated companies.