The company's purpose is to provide services in the fields of marketing and design, as well as the development and implementation of marketing and design concepts, and art and creative direction. Furthermore, the company aims to offer business coaching, consulting, support, lectures, and workshops in the areas of creativity and lifestyle, in particular providing services in the aforementioned areas. Additionally, the company's purpose is to provide services as an author of books and magazine articles, as well as the production of photographs, films, and videos, specifically developing and implementing marketing strategies. The company also aims to provide services as a lecturer, teaching and imparting knowledge in the areas of creativity, design, marketing, and personal development. The company's purpose includes the purchase of real estate in Switzerland and abroad. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.