The company aims to develop and implement concepts and strategies for finding and promoting personal and cooperative identities through image, sound and text. The company can also provide care services to maintain and promote mental and physical well-being, trade in goods of all kinds, and purchase, sell or rent them. In addition, the company can provide financial consulting and services of all kinds in this field, and take over accounting for other companies or advise them in this context. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, manage, acquire, encumber or sell patents, licenses and properties, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to the company's purpose.